Â Robintek Featured Product of the Month
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Robintek Featured Project of the Month
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Everyone and their brother has a Facebook page now, thus,Â most businesses out there either have one or have considered the importance ofÂ having one.Â It’s like eating yourÂ vegetables and exercising, we know we need to do it, but sometimes, life justÂ gets in the way.Â Can this have a biggerÂ effect on your website’s SEO?Â In theÂ spirit of awards season for our favorite movies and TV shows, let’s explore,Â using some great quotes to guide us.
“If you don’t like what’s being said,Â change the conversation.”
hadn’t foreseen a day when the consumer has just as much power to control theÂ message about a company, as the company itself. Â Social media gives companies a human voice, and allows for far moreÂ interaction at a personal level.
“With great power, comes greatÂ responsibility.”
Spiderman’s Uncle Ben wasn’t talking about brands usingÂ social media when he was talking with his nephew Peter Parker, but his quoteÂ holds true.Â Posting to social mediaÂ generates content on a page that links to your website, which Google viewsÂ favorably when ranking search results.Â AÂ website may contain more keywords, but if you are the one with more socialÂ media engagement and updated content, you will get the higher bump.Â Also, with consumers now having more accessÂ to companies on a much more visible level, as a business owner, the onus is onÂ you to engage and interact, particularly if there’s an issue that needsÂ addressed.Â
“I’m gonna make him an offer he can’tÂ refuse.”
When MarlonÂ Brando’s Don Corleone uttered one of the most iconic movie lines in history, heÂ had no idea that it could be used in the marketing and social media world.Â That would have been something, social mediaÂ was still 30-ish years away from even being the apple of the internet’sÂ eye.Â Nonetheless, when stuck forÂ something about which to post, don’t talk about you – talk about yourÂ customers!Â We now know how important itÂ is to keep up engagement, so take a page from Don Vito:Â MakeÂ them an offer they can’t refuse.Â IfÂ nothing else, tell them how they can find value in your business, how they needÂ to come see youâ¦or else.Â Ok, maybe notÂ that strongly, but you get the idea.Â Â
“Carpe Diem.Â Seize the day, boys.Â Make your lives extraordinary!”
“May the force be with you.”
Well, thisÂ one was obvious, but the message holds: Â Get out there, engage, and reap the benefits!
Paid Advertising andÂ Mobile: Â Â¡Viva La Revolucion!
It seems like all things mobile are all the rage today,Â doesn’t it?Â Well, it’s trueâ¦in April ofÂ 2015, for the first time ever, more Google searches were done on mobile devicesÂ than desktop computers.Â That meansÂ people are searching for services on the go. Â Having the power to reach people anywhere, at any time sounds prettyÂ good, does it not? Â Enter paid advertising, or PPC.Â When you do a Google search, those are the items that appear on the top of your results with “Ad” next to them.Â The only cost incurred to the advertiser isÂ when someone clicks on the ad.Â The
option is also there to pay per 1000 impressions, or “sets of eyeballs” thatÂ see the ad.
It doesn’t stop there, however, as Facebook has become a bigÂ player in paid advertising within its own platform.Â Any time you are scrolling through your newsÂ feed, and you see a “Sponsored” update, that’s what it is.Â Both services allow for targeted audiences toÂ receive your message, while Google’s messages are largely text-based, Facebook’sÂ are image-driven.
Paid advertising allows your message, promotion, or websiteÂ to be exposed to a much greater audience, mostly of your choosing.Â On mobile devices, having a mobile-responsiveÂ website keeps cost-per-click down and ensures your ad will be shown as much asÂ possible.Â For Facebook updates forÂ business pages, photo and video are almost required in order to get a lot ofÂ organic (non-paid) exposure, so these are the best posts to promote to a largerÂ audience.
Robintek’sÂ SEO and PPC specialists help you understand the nuances of this ever-evolvingÂ world.Â We’re happy to be of service toÂ help you grow your business!