Social Influence: Incorporating Social Identity Theory Into Design

Check out this interesting article, posted by Smashing Magazine, about social identity theory and what role it plays in today’s design.

“No person is immune from the influence of the people and groups they encounter. As much as we would like to think that every thought we have is original, that every opinion we express is informed by facts alone, the truth is that we use others around us as a reference point for much of our attitudes and behavior. This isn’t a bad thing; it’s human nature.”